Help & Documentation

Welcome to AI Search Analyser! This tool helps you track your brand's visibility across AI-powered search engines.

Quick Start:
1. Create a Project for your brand
2. Create a Question Set with customer questions
3. Add Questions that customers might ask
4. Create a Run to analyze across AI engines
5. View Results to see your Share of Voice

What You Need:
- An active subscription
- At least one AI engine account configured
- A project and question set

Projects: Organize your analyses by brand or product. Each project can have multiple question sets.

Question Sets: Collections of questions representing common customer queries. Create different sets for different use cases.

Questions: Specific queries you want to test. Use natural language that reflects how customers actually ask.

Runs: Execute your questions across selected AI engines. Each run tests all questions and calculates Share of Voice.

Share of Voice (SOV): The percentage of AI responses that mention your brand. Calculated as: (Brand mentions / Total answers) × 100

Step 1: Create a Project
- Navigate to Projects
- Click "Create New Project"
- Enter a project name

Step 2: Create a Question Set
- Go to Question Sets
- Select your project
- Enter a name and optional version

Step 3: Add Questions
- Click on your question set
- Click "+ Add Question"
- Enter question text
- Optionally add locale, intent, or weight

Step 4: Configure AI Engines
- Go to Engine Accounts
- Ensure at least one engine is enabled
- Verify API keys are configured

Step 5: Create a Run
- Navigate to Runs
- Click "Create New Run"
- Select project, question set, and engines
- Enter model name (e.g., "gpt-4o-mini")
- Click "Create Run"

Run Details Page Shows:

Summary Cards:
- Share of Voice: Your overall SOV percentage
- Total Cost: Cost of running the analysis
- Progress: Jobs completed vs. total
- Started: When the run began

Questions & Answers:
- Question text
- Answers from each engine
- Mention detection (highlighted in yellow)
- Mention score (confidence)
- Cost per answer

Interpreting SOV:
- 70-100%: Excellent visibility - maintain strategy
- 40-69%: Good visibility - optimize for gaps
- 20-39%: Moderate visibility - increase SEO efforts
- 0-19%: Low visibility - major content push needed

Question Selection:
- Use real customer questions
- Test both informational and commercial intent
- Include questions with and without your brand name
- Test competitor comparison questions

Question Set Organization:
- Organize by use case (Discovery, Comparison, Features)
- Group by customer stage (Awareness, Consideration, Decision)
- Separate by product line

Regular Monitoring:
- Weekly: For active marketing campaigns
- Monthly: For ongoing brand monitoring
- Quarterly: For strategic planning

Multi-Engine Testing:
- Different engines have different training data
- Some engines may favor certain brands
- Provides comprehensive view of AI search presence

Primary Benefits:
1. Visibility Tracking: Know how often your brand appears
2. Competitive Intelligence: Compare to competitors
3. Content Optimization: Identify gaps and opportunities
4. ROI Measurement: Track improvements over time
5. Multi-Engine Coverage: Understand presence across all major AI platforms

Use Cases:
- Brand Monitoring: Track visibility over time
- Content Strategy: Identify content gaps
- Competitive Analysis: Compare visibility to competitors
- Campaign Measurement: Measure marketing impact
- Product Launch: Track new product visibility

Q: How accurate is Share of Voice?
A: SOV is calculated based on exact text matching of your brand name. It's a reliable indicator of visibility.

Q: How long does a run take?
A: Typically 1-5 minutes for 10 questions across 3 engines.

Q: Can I test Google AI Overviews?
A: Yes! Available on Growth and Enterprise plans.

Q: What happens if an engine fails?
A: Failed jobs are marked in run details. You can see which questions/engines failed.

Q: How do I improve my SOV?
A: Create high-quality content, optimize SEO, get mentioned in authoritative sources, and build brand awareness.